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Second Generation (1970–1981)
The second generation appeared for the 1970 model year as a mid-year introduction on February 26, 1970 - but was officially designated by Pontiac as a 1970 model, not a 1970 1/2 as many sources have reported through the years. Replacing the coke bottle was a more swoopy body style, with the top of the rear window line going almost straight down to the lip of the trunk lid. This body style was the longest-serving, initially with a large C-pillar until 1975; from that year, the rear window was enlarged. A substantial slant-nose facelift came in 1977, redone in 1979. From 1977 to 1981, the Firebird used four square headlamps, while the Camaro retained the two round headlights that had previously been shared by both cars. The Firebird Trans Am with the 455 engine was the last high-performance muscle engine of the original muscle car generation. The 455 engine first made its appearance in 1971 as the 455-HO. In 1973 and 1974, a special version of the 455, called the SD-455, was offered. The SD-455 used the left over components from Pontiac's 366 NASCAR engine and was built as a full bore racing engine producing over 540 horsepower and was then toned down to appease the EPA and to meet GM's strict horsepower policy which required all GM vehicles to hold the HP to under 300. As a result, the PMD engineers listed the SD-455 at 290 hp but in reality, was producing in final form, 371 hp SAE NET (Approx 440 gross horsepower). What made this engine unique was the ease with which it could be returned to its 500+ horsepower form. The SD-455 is often considered the last of the true muscle car engines and, by many, considered to be the most powerful factory Pontiac engine ever produced. Pontiac offered the 455 for a few more years, but tightening restrictions on vehicle emissions guaranteed its demise. The 1976 Trans Am was the last of the "Big Cube Birds" with only 7,100 units made with the 455 engine. The 1970 Trans Am
An all new Pontiac Firebird was
introduced for 1970 and represented a new high
for Pontiac styling. The front bumper and grille
were molded out of Endura rubber and were
painted the same color as the car to give it a
bumperless appearance. The sides sported rounded
full wheel cut outs without any extra trim (the
Camaro had more squared off wheel cut outs). The
suspension was revised and a rear stabilizer bar
was added. The Firebird lineup was reduced from
six to four, and the convertible was eliminated.
At the bottom of the line up was the Base
Firebird, whose Pontiac 250 I6 was replaced by a
Chevy built 250 I6 rated at a meager 155bhp.
Most buyers wisely opted for one of the optional
V8s. Next up was the Espirit, which featured the
Pontiac 350 V8 rated at 255 bhp. The Formula 400
featured a unique twin-scooped hood with a 400
V8 rated at 335 bhp. At the top was the Trans
Am, which was fitted with air dams across the
bottom of the front and in front of the wheels.
A large decklip lip and small spoilers in front
of the rear wheels completed the package. These
aero pieces were claimed to generate 50 pounds
of downforce on the front and rear of the car at
highway speeds. Trans Ams also received a rear
facing shaker hood scope to feed the standard
Ram Air II engine. Optional on the Trans Am was
the Ram Air IV engine, whose output had
increased to 370 bhp due to bigger ports, better
heads, swirl-polished valves, and an aluminum
instake manifold. Only 88 copies were made.
Rarer still was the Ram Air V, an
over-the-counter, special order engine that
included solid lifters and tunnel port heads and
made up to 500 bhp. A four speed Hurst shifter
was standard, but a three speed Turbo Hydra-matic
automatic was available. Inside, complete
instrumentation, including a tach turned on its
side to red line at 12 o'clock just like a race
car, completed the performance image. The Trans
Am featured one of the best tuned suspensions of
any car (including the Corvette) and its
European styling gave it instant class. The
Trans Am was now available in either Polar White
or Lucent Blue, with contrasting stripes, a
relatively modest bird stencil at the tip of the
nose, and the words "Trans Am" across the rear
spoiler. The 1971 Trans Am
1971 saw
little styling change for the Pontiac Firebird,
with the addition of high-back bucket seats
being the major appearance change. Rather, the
major changes were under the hood. In order to
satisfy General Motors decree that all engines
had to run on unleaded gasoline to meet federal
emission standards, the engine options were
significantly altered. A new 400 V8 rated at 300
bhp was added, but both 400 Ram Air engines were
dropped. In their place were two new 455 V8s,
rated at 325 bhp and 335 bhp. The 455 HO engine
was only available in the Trans Am and borrowed
the cylinder heads from the 1970 Ram Air II and
the intake manifold from the 1970 Ram Air IV.
The Trans Am continued with its blue and white
paint scheme, functional rear facing engine
shaker hood scoops, and aero body pieces.
Although the 455 engines available in the Trans
Am were less powerful than the 1970 Ram Air II
and IV engines, their 480 lb-ft of torque and
less tempermental nature made them easier to
drive on the street and were one of the high
points in a time when performance was on the
decline.
The 1972 Trans Am
1972 was a disastrous year for
the Firebird. GM executives considered dropping
the Firebird altogether as sales fell
drastically as the muscle car market collapsed,
which was worsened by a crippling 174 day strike
at the only plant that produced Firebirds.
Pontiac executives were able to eventually save
the Firebird and it continued, with very little
change from 1971, except that its engines were
now rated in net SAE numbers. Pontiac's famous
"honeycomb" wheels also made their first
appearance in 1972. The 1973 Trans Am
1973 saw some significant new
changes to the Firebird, including a new
eggcrate grille and a revised front bumper.
Engine ratings were down again, with the 350
rated at a mere 150 bhp and the 400 at 250 bhp.
But two things would save the Firebird and
firmly establish Pontiac as the performance
manufacturer during the dark days of the 1970s.
The first was the introduction of a new Super
Duty 455 V8 (SD-455). "Super Duty" was the name
Pontiac used on its high performance (i.e. race
ready) engines in the early 1960's, and the
Super Duty 455 was a street legal race prepped
engine. All SD-455's were hand assembled, and
had a reinforced block, special cam shaft,
aluminum pistons, oversize valves and
header-like exhaust manifolds. Pontiac rated the
SD-455 engines at a stout 310 bhp and 390 lb-ft,
but experts agreed that it was closer to 370 bhp.
This level of engine ratings were unheard of in
an era when other manufacturer's engines' output
were falling dramatically, and the Firebird
became the only true performance car remaining
in the market. Unfortunately, Super Duty engines
were expensive and therefore rare; only 252
Trans Am's and 43 Formula 455's received the
SD-455 engine. The second major coup for the
Firebird was the introduction of a new Firebird
decal on the Trans Am, which covered almost the
entire hood and was quickly nick-named "the
screaming chicken," which added to the
excitement and popularity of the entire Firebird
lineup. Sales of the Firebird and Trans Am were
up dramatically, ensuring their survival. The 1974 Trans Am
1974 was
a difficult year for the Firebird. Gone was the
Endura bumper, replaced by new, Federally
mandated, fiberglass front end with a slight
wedge shape and rubber covered 5 mph bumpers.
The chrome rear bumper was also gone, replaced
by those pesky rubber bumpers. Engine ratings
dropped again with the Trans Am's base 400 V8
engine rated at 225 bhp. But for a mere $57,
buyers could order the 250 bhp 455 V8, which
received a 10 lb-ft boost to 380 lb-ft, but
which came only with an automatic transmission.
The mighty Super Duty 455 V8 was also available
for an additional $578 and were unchanged from
the year before. All V8s included true dual
exhausts, which made their last appearance on
the Firebird. Also available for the last time
on the 1974 Firebirds were the Muncie 4-speed
manual transmission and the TurboHydramatic 400
automatic transmission. The lower output of the
1975 engines would make those heavy-duty
transmissions unnecessary. This would also be
the last year of the Super Duty engines. The 1975 Trans Am
In what had been a sea of pony
car competitors, the Pontiac Firebird was all
alone for 1975. The Camaro Z28, AMC Javelin,
Plymouth Barracuda, and Dodge Challenger all
were discontinued. The Ford Mustang was now
offered on a Pinto platform and boasted a top
engine offering of a 105 bhp 2.8 liter V6! The
1975 Firebird featured a new front end (it's
third in three years) and a much improved rear
window, which greatly improved visibility. The
instrument panel stayed the same, but the old
160 mph speedometer was replaced by a new 100
mph unit, to better reflect the new times. The
base 400 cid V8 Trans Am engine put out a
pitiful 185 bhp, but still cranked out 310 lb-ft
of torque. But the big news was what was lost:
No Super Duty 455 engine, no Turbo-Hydramatic
400 automatic transmission, no Muncie Four-Speed
Manual Transmission, no true dual exhausts. The
main culprit: the new Federally mandated
Catalytic Converters. The 455 V8 was
re-introduced mid-year in "H.O." guise, but it
was just the 455 engine from the Bonneville and
produced only 200 bhp. The 1976 Trans Am
1976 would be the last year of
the 455 engine, and the first year of available
T-Tops. All Firebirds received new more angular
bumpers which improved their appearance.
In 1976 Pontiac celebrated
their 50th anniversary, and a special edition of the
Trans Am was released. Painted in Black with
Gold accents, this was the first anniversary
Trans Am package and the first production Black
and Gold special edition.
This very popular Black and Gold Special Edition
Trans Am would quickly became one of the most
famous Trans Am's of all time. But wait
till next year, when a little movie would take
the S/E Trans Am to stardom. 1978 would be
the first year that over 100,000 Firebirds were
sold.
The 1977 Trans Am
1977 saw a new "Batmobile" front
end with quad square headlamps and ever more
complex engine choices. The Chevy inline six was
dumped for a Buick 231 cubic inch (3.8 liter) V6
as the base engine. A new 301 (4.9 liter) V8
rated at just 135 bhp was available in Esprits
and Formulas, with the familiar 350 was
optional. Trans Am's featured either a
Oldsmobile 403 (6.6 liter) V8 or the Pontiac 400
(T/A 6.6) engine under their shaker hood.
In 1977, Pontiac
offered the T/A 6.6 Litre 400 (option W72) rated
at 200 hp, as opposed to the regular 6.6 Litre
400 (option L78) rated at 180 hp. In addition,
California and high altitude cars received the
Olds 403. The Olds engine offered slightly
higher compression and a more usable torque band
than the Pontiac engine in 1977. Meanwhile, Firebirds sold in
California had to make due with Chevy 305 and
350 V8s to meet the state's strict emission
laws. But 1977 would the year that firmly
established the Firebird as the performance car
of the 1970s. Burt Reynolds drove a
Black-and-Gold Special Edition Trans Am in the
unexpected movie hit "Smokey and the Bandit",
that drove the Firebird's popularity (and sales)
to new heights. The 1978 Trans Am
Attempting to capitalize on its
new found popularity, Pontiac offered a slew of
Special Edition Firebirds including a Gold Trans
Am with brown accents and Blue "Sky Bird" and
Red "Red Bird" Firebirds.
Beginning in 1978, Pontiac engineers reversed
years of declining HP numbers by raising
compression in the Pontiac 400 through the
installation of different cylinder heads with
smaller combustions chambers (from the Pontiac
350). This bumped HP by 20 for a total of 220
for 1978. Sales soared to a record 187,285
units, including 93,341 Trans Am's.
The 1979 Trans Am
The 1979 Pontiac Firebird
received a new nose, with the four rectangular
headlights all in their own bezels, and the
split grille was moved below them. The rear end
featured blackout panels disguising the
taillights on Formula and Trans Am models. All
models also received some revised graphics.
The 400/403 options were available until 1979.
The 400 cubic inch engines used in 1979 were
only available in the 4 speed transmission Trans
Ams and Formulas and were stockpiled from 1978.
1979 was the 10th anniversary of the Trans Am
and a special 10th anniversary package was
available. It was painted silver with a
silver leather interior. The 10th
anniversary cars featured a special hood bird
which extended off of the hood and onto the
front fenders. PMD cut production of the
engine at the end of the model year in 1978.
The 1980 Trans Am
1980 saw the biggest engine changes for the Trans Am. Pontiac dropped its 400 V8 and now came standard with the 301, offered in 1979 as a credit option. Options included a turbocharged 301 (4.9 liter) V8 as its top engine choice, or the Chevrolet 305 small block. The 301 was so underpowered that during filming of the second "Smokey and The Bandit" film, the car (Trigger II) had to be equipped with nitrous just to get the car to spin tires. The notorious "Turbo 4.9 was rated at a pathetic 210 bhp, but the real insult came from its actual performance. There was no Turbo boost indicator as Turbo lag was a huge problem and the engine often made loud pinging sounds under heavy loads just before it self-destructed. Nevertheless, a Pontiac Trans Am paced the Indianapolis 500 race that year. Sales dropped considerably.
The 1981 Trans Am
The disastrous Firebird of 1980 continued into 1981 as sales dropped to just 38% of just two years before. The final year of the second generation Trans Am, 1981, still used the same engines as the previous year with the only changes being the addition of a new electronic carburetion system. The 1981 Turbo Trans Am featured a 4.9L Turbocharged V8 Engine known as the 301T. Because of ever increasing emissions restrictions, Pontiac dropped all of its large displacement engines.
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