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The Pontiac Firebird underwent a major restyling for the 1969 model year. The front end was redone and the rear end and interior were changed slightly. They were now longer, wider, and heavier with a new one-piece Lexan front bumper-grill. Additional changes included: theft prevention steering column ignition and steering gearshift interlock, variable ratio power steering unit, single piston caliper optional disk brakes, The optional Koni shocks and the optional wire wheel covers were discontinued during the model year. The optional head rests became standard equipment during this model year. Under the hood, the 250 cubic inch overhead-cam six-cylinder, the 350 cubic inch two-barrel V-8, the regular 400 were basically unchanged. The 350 HO was upgraded to 325 horsepower. The Ram Air 400 was renamed the Ram Air IV and had a slight increase in power. The 400 HO option was known as either the Ram Air, Ram Air II, or simply HO. It too received a slight increase in power. A 400 Ram Air IV with 345 horsepower was introduced.
The redesign did not do well with customers, and sales fell, despite the fact that production lasted for 17 months, well into 1970 due to production problems with the 1970 model.
In March of 1969, Pontiac released a little publicized option package, the Trans Am Performance and Appearance Package, (WS4). Conceived to campaign in the SCCA's road racing series (with a special 303 cubic inch V8 which was never offered in production cars), Pontiac paid a $5 license fee to SCCA for each Trans Am sold to use the name. Offered as a $725 option, only 689 Firebird coupes and 8 convertibles (talk about a collectible) were built.
Although not
apparent at the time, the Pontiac Firebird Trans Am, along with the Chevrolet Corvette, would be the only American high performance cars that would remain in continuous production since their inception. The Trans Am came standard with the HO Engine with Ram Air (also called the Ram Air III),
three-speed manual
transmission, improved suspension and steering.
A
four-speed manual or Turbo Hydramatic transmission was optional.
The only Engine option was the 400 Ram Air IV, ordered on just 55 coupes and all 8 convertibles. All Trans Ams were Polar White with blue racing stripes, tail panel, and decals.
The exterior had
front fender air extractors, dual hood-roof-deck stripes, blacked-out grille and
a rear deck spoiler. The interior had a three-spoke wood-grain steering wheel.
The exclusive hood had functional air intakes which could be closed by the driver and functional fender scoops designed to vent the Engine bay. A 60 inch rear foil (spoiler) was mounted on the trunk. Although the Trans Am was no faster than similarly
equipped Firebirds, it represented the peak of Pontiac performance excitement.
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